WHERE BRANDS, AGENCIES & TOP TALENT CONNECT
GET GREAT AGENCIES. GET NEW CLIENTS.
GET THE BEST PEOPLE.
For 35 years, we’ve been the bridge between brands seeking top agencies and agencies seeking top talent. Our expertise spans agency searches, growth strategies, and recruiting the best people in the advertising world.
90+ Brand Reviews: The fastest-growing agency search firm in America
1,600+ Talent Placements: We’re the most prolific headhunting firm in advertising history, finding the ideal talent for you
$500M+ in Increased Agency Revenue: We drive success through our unmatched business development services.
AGENCY SERVICES
ATTRACT TOP TALENT, WIN MORE PITCHES, AND GROW YOUR AGENCY
Here’s How We Help
Agency Talent Search
Find your next great hire quickly with the nation’s leading agency talent recruiter.
Agency Business Development
Winning strategies & tactics for positioning, prospecting, pitching, and pricing
Agency New Business Advisory
Proven techniques for stronger RFP & pitch responses
PITCH REGISTRY
Get on our list to be considered for the hottest brand pitches in the nation.
MASTERCLASS VIDEOS
Stream winning new business content straight to your conference room. A powerful and cost-effective way to energize for your team.
BRAND SERVICES
Let’s find the right agency for your brand
WE KNOW THE AGENCIES. WE’VE STAFFED MOST OF THEM.
Let’s Find the Agency Worthy of Your Brand’s Noble Ambition.
WE’VE REVOLUTIONIZED AGENCY SEARCH, FOR SOME PRETTY COOL BRANDS.
CASE STUDIES
BIG IDEAS PRODUCING REAL RESULTS
For The Coca-Cola Company, we led the world’s first all-video RFP review. 100% video out and video in. It saved trees, but more importantly it gave the agencies a chance to wow the selection committee prior to their presentations.
We connected Zaxby’s with the right agency to elevate their TV advertising and social content to help take the brand into a position of national leadership, starting with a Super Bowl commercial.
In a 21-day process, we connected Johnny Rockets with the right agency in our first project-based review via remote briefings and creative presentations.
Testimonials
WHAT OUR CLIENTS SAY ABOUT OUR WORK
DOUG BUSK
Global Group Director Digital Communications & Social Media at The Coca-Cola Company
“We would have fallen short of multiple aggressive brief deadlines, not to mention placed sub-par agency partners, if we worked with anyone else.”
STEVE DAVIS
Former CMO Heineken USA, Arby’s Restaurant Group, Church’s Chicken
“In the course of 100 days, Michael helped us get to a “great, no debate” new agency partner that had the exact right credentials, capabilities and chemistry…and importantly, one that the entire organization embraced.”
TOM DONOGHUE
Global Brand Director Stainmaster Brand
“Michael understands the agency search process and serves as a resource offering advice and counsel throughout the process resulting in an expedited search and fast starts with our new agencies.”
ROB CREWS
CMO, Ovation Brands, LLC
“He is as well-connected as anyone I’ve ever met in the agency business. He will find the best talent for you to work on your business. He understands personality fit. Do yourself a favor and call Mike Palma.”
J.J. CREEGAN
COO, Youfit Health Clubs
“We conducted all prior searches internally with far less success and efficiency than Michael brought to the table. Not only do I believe that this last search will be the most successful, but also I know that it was the most organized, effective, and fun.”
Linda SanGiacomo
SVP Marketing, Johnny Rockets
“Mike knows how to interpret client needs to match agency strengths. In an expedited time frame he found the exact solution. I had the most impact and fun in many years during this process.”
JOEL BULGER
CMO, Zaxby’s
“His agency review process is not “best-in-class” — it’s in a class of its own. His intimate knowledge of different agency cultures and specialties sets him apart from other search consultants.”
KEITH LEGRO
Director of Marketing, Fender Musical Instruments Corporation
“Mike was a pleasure to work with. He moved quickly and effectively to understand our needs, timeline, and budget for our upcoming project. Mike selected a handful of quality agency partners that not only met our criteria, but also had passion for our brand and meshed well with our company culture. He made the whole process seamless and greatly reduced the time/effort required on our part. I would highly recommend his services to any marketing leader looking for assistance in their search for a new agency partner.”
JOHN HOWELL
Motorsports National Advertising and Content Manager
“When it came time to go through our agency review process here at Yamaha Motorsports, Michael Palma and his team went above and beyond. The Palma Group spent a lot of time with our group deep-diving not only into our core business needs, but they also provided an analysis of the competitive landscape and how we stacked up as a business. We immediately felt that Michael and his group were invested in our business and our company culture. His attention to detail and extra efforts made the entire review process go as seamless as we could have hoped for.”
“We would have fallen short of multiple aggressive brief deadlines, not to mention placed sub-par agency partners, if we worked with anyone else.”
DOUG BUSK
Global Group Director Digital Communications & Social Media at The Coca-Cola Company
“In the course of 100 days, Michael helped us get to a “great, no debate” new agency partner that had the exact right credentials, capabilities and chemistry…and importantly, one that the entire organization embraced.”
STEVE DAVIS
Former CMO Heineken USA, Arby’s Restaurant Group, Church’s Chicken
“Michael understands the agency search process and serves as a resource offering advice and counsel throughout the process resulting in an expedited search and fast starts with our new agencies.”
TOM DONOGHUE
Global Brand Director Stainmaster Brand
“He is as well-connected as anyone I’ve ever met in the agency business. He will find the best talent for you to work on your business. He understands personality fit. Do yourself a favor and call Mike Palma.”
ROB CREWS
CMO, Ovation Brands, LLC
“We conducted all prior searches internally with far less success and efficiency than Michael brought to the table. Not only do I believe that this last search will be the most successful, but also I know that it was the most organized, effective, and fun.”
J.J. CREEGAN
COO, Youfit Health Clubs
“Mike knows how to interpret client needs to match agency strengths. In an expedited time frame he found the exact solution. I had the most impact and fun in many years during this process.”
Linda SanGiacomo
SVP Marketing, Johnny Rockets
“His agency review process is not “best-in-class” — it’s in a class of its own. His intimate knowledge of different agency cultures and specialties sets him apart from other search consultants.”
JOEL BULGER
CMO, Zaxby’s
“Mike was a pleasure to work with. He moved quickly and effectively to understand our needs, timeline, and budget for our upcoming project. Mike selected a handful of quality agency partners that not only met our criteria, but also had passion for our brand and meshed well with our company culture. He made the whole process seamless and greatly reduced the time/effort required on our part. I would highly recommend his services to any marketing leader looking for assistance in their search for a new agency partner.”
KEITH LEGRO
Director of Marketing, Fender Musical Instruments Corporation
“When it came time to go through our agency review process here at Yamaha Motorsports, Michael Palma and his team went above and beyond. The Palma Group spent a lot of time with our group deep-diving not only into our core business needs, but they also provided an analysis of the competitive landscape and how we stacked up as a business. We immediately felt that Michael and his group were invested in our business and our company culture. His attention to detail and extra efforts made the entire review process go as seamless as we could have hoped for.”
JOHN HOWELL
Motorsports National Advertising and Content Manager
GET STARTED
If you are a brand marketer and you need a better creative agency, please call for details on our unique agency search & selection process: 404-408-8375.